Norwegian Baking Mix

In 2006 Stangeland Mølle came into contact with Innovation Norway, something that, among other things, led to the need to develop their product design. In 2009 they were given funding, and procontra were chosen as the advertising agency. We have developed a new company profile with websites and a completely new packaging design. The goal for Stangeland Mølle was to become more visible in stores, and in addition to emerge with a clearer identity. They produce healty baking mixes. The fight for attention on store shelves is extremely fierce. A small producer such as Stangeland Mølle must make themselves stand out. Designers therefore chose fresh colours, a youthful look, a clean, retro, but at the same time feminine look.
Art Director: Jone Johannesen
Copywriter: Morten Aamodt
Designer: Camilla Rosenlund
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