Awesome Packaging

Here is one unusual wine packaging for Dr. John’s Wines. The character on the label is company’s director Dr. John Possingham who is considered a pioneer of the South Australian wine industry. It is designed by Popcorn Design Studio from Australia.

Here’s how Popcorn Design managed to create a VIP package that Nike could mail to celebrities encouraging them to take part in the UK leg of the Nike Human Race. The VIP mailer consists of a uniquely number running vest, Nike+ SportBand, socks and an invite.